IDDI is a brand of Sirena DN EOOD.
The company was founded in 1993 in the town of Vratsa, Bulgaria, as a trading business in the textile industry. Our garment factory was established in 1997, its initial activity being contract manufacturing of outerwear for clients across Europe.
IDDI's collections are available in prestigious boutiques in England, Belgium, Holland, France, Italy, Israel, Russia and other countries.
IDDI was launched 5 years ago. For the last 3 years the collections of IDDI are also available on the international market. Presently, international sales account for 90% of the production.
IDDI's style is clean, classic and modern at the same time.
The collection of IDDI is designed to fashion a "universal look" covering various silhouettes of coats, jackets, dresses and skirts - all highlighting the modern femininity. The essence of each collection is "stylish outerwear."
We use only high quality fabrics made primarily in Italy like cashmere, alpaca, mohair and fine wool.
We want to indulge our customers with clothes that are soft to wear and touch, fall gently and look wonderful.
All items are made in our own factory in Vratsa, under strict quality control and with sartorial finishing for many elements.
The factory is fully equipped with high-end machines for all operations. Many garment elements are finished carefully by hand. Today the factory employs 95 skilled sewing professionals. The production process begins with the cutting of the fabric, supervised by our technologists, after which the garment passes through the entire manufacturing chain under our own strict control in each phase of the production cycle. The final quality check is performed according to a rigorous procedure, developed and proven in practice through the years. Some of the garment embellishments and accessories are added by hand in a sartorial way.
All this enables us to offer exquisitely crafted outerwear at sound prices in the middle price range.
According to the founder and chief designer of IDDI – Ms. Daniela Ninova, the formula for success is simple: combination and coordination of the individual design elements (fabrics, production, additions and design) and good structure and management of the organization. Our garments are in the middle price range, in which we remained from the very beginning.